It’s the first paperwork step. The one where taking stock of myself showed that it was time to get into another line of business. The incorporation of ME hadn’t exactly yielded the highest of gains. Only the most ardent stockholders were still holding out hope for a modest return on their investment. The rest saw me as a sunk cost long ago; a write-off.
Step 4: made a searching and fearless moral inventory of ourselves.
It’s not that I didn’t have inventory – I was fully stocked. And it wasn’t that I didn’t have customers – I was quite good at drumming up business. It was the stuff on the shelves – nobody wanted any of it. Everything looked like high-quality products from a distance; however, upon closer inspection, what I was offering was off-branded and warped from overexposure. I had specific thoughts and expectations that accompanied these items as well, and became aggravated if you couldn’t figure out the “trick” to make them work right. In the end, it was never my business model; it was an apathetic and dumb public that always managed to do me in by not simply going along.
Once I realized I had nothing to offer, I closed up shop and isolated. I sat in my house and looked out my windows and judged and resented. Years can pass in such a way.
Today, I’m not concerned about whether or not what I have to offer is enough. It just needs to work correctly.